Comprehensive and Integrated Digital Marketing Solutions for Your Business
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid search and organic search listings. Compel skeptics with rave reviews. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content.
Sound daunting? Let us help.
What Clients Are Saying...
You’ve written your blog post and you’ve shared it on social media. Now you can sit back, relax, and let the web traffic and sales calls roll in, right? No? Not happening? You probably already know that one blog and a corresponding Facebook post won’t be the only thing you need to boost your business. Why not? Because content marketing is like a marathon, not a sprint.
Do a quick search on your favorite search engine for a question related to your brand and you’ll quickly see competition fighting for the same search terms. If you’re having trouble ranking on the first page for terms that are important to you, and you already know about search engine optimization (SEO) and content marketing, you’re probably scratching your head wondering how your business can get heard above the noise.
You learned about it in school, your sales department continues to speak of its importance, but it’s dead. The sales funnel as we’ve known it with its one-way linear structure is finished. Customers today are an ongoing target. They are constantly being pushed and pulled in different directions with other brands competing for their time. Perhaps they made a purchase from you once, but future purchases are far from guaranteed.
There is a raging debate (well, maybe not raging, but an emphatic debate) over whether certain aspects or all of digital marketing should be handled in-house or if it should be outsourced. Major thought leaders of all types have weighed in both for and against outsourcing things like social media management, content marketing, SEO and PPC. The reality is that there are reasons for both approaches and every business needs to make the decision that has the best return on investment for them.
Integrated digital marketing is a combination of marketing tactics and tools working in conjunction to accomplish your goals. Any one marketing tactic will not achieve everything you need for building your business. Instead each marketing tactic has its strengths as well as weaknesses. So to cover your bases and reach customers at every stage of the sales cycle, it’s important to work hard to combine a variety of approaches.
A few weeks ago, I wrote about the benefits of surveys for content marketing. But how do you actually conduct an effective survey? Once you decide a survey would be beneficial for your content marketing efforts, what are next steps for distributing one?
As someone whose job involves being immersed in social media, I know how difficult it can be to keep up with the constant stream of news, comments, posts, etc. Not only do you need to share your own content, but you need to read, comment on, and like other people’s content to stay engaged. With 58 billion tweets sent per day (9,100 per second!), 30 billion pieces of content shared per month on Facebook, and 100 hours of video uploaded to YouTube every minute, how do you stay ahead?
The key is to be focused and efficient. Let me explain how.
I often have conversations with small- and medium-sized business owners who are not sure content marketing is an effective use of their time and resources. They wonder how content can really generate more business, or at least at the scale required to produce a return on the investment of generating the content.
Photo Credit: Elizabeth Boocks