Dominate the digital space with paid, earned and owned media.
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid and organic listings. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content. Sound daunting? Let us help.
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A campaign to help non-profits extend their online reach and in turn help more people through their good works. Nominate your favorite non-profit!
If you're like us you sometimes find yourself wondering things like "how effective is email marketing in relation to other marketing tactics?" Or "how many people make a purchasing decision after watching an online video advertisement?" You wonder these things because you want to evaluate your tactics and strategies in relation to the bigger picture. You want to make sure your efforts are leading you in the right direction.
Businesses often ask us if they can focus solely on just SEO, or content, or social media and still achieve significant gains in their online reach. Perhaps this is because of limited marketing resources or because they aren’t yet convinced of the value of all three. In any case, our response is usually no. A company cannot achieve significant online reach without fully incorporating all three. Now, the degree to which each needs to be utilized will vary based on the business, but generally speaking, organizations that utilize all three in their marketing will see growth in their reach. Let's discuss why.
You've probably heard of Movember, a movement to raise money for men's health through sponsorships by growing mustaches in November. But perhaps you can't grow a mustache for one reason or another, and yet wish that you could participate in a cause promoting the value of life in a fun way. Enter Dressember, a cause focused on raising money to free women trapped in slavery, often including sex trafficking.
Video can't and shouldn't be ignored. It can be a powerful tool to reach people and can be an online marketer’s BFF if she/he isn't intimidated by it.
For YouTube alone, there are more than 1 billion unique users each month, over 6 billion hours of video watched each month, 100 hours of video uploaded every minute, and it reaches more U.S. adults ages 18 to 34 than any cable network.
The definition of native advertising varies depending on who you ask. But essentially it is content, perhaps and article or a video, that lives on a publisher's platform (website, magazine, etc.), that is branded or sponsored by a brand, but fits seamlessly with the publisher's content (hence "native") and offers value or is of interest to the publisher's audience.
Google Contributor is experimenting with allowing readers to pay websites to avoid ads. For example, if there is a website you regularly visit, you would be able to pay to not see any ads on that website. Both Google and the website of choice would receive the money you pay.
You might have seen people on social media posting comments regarding "A Month of Thanks." In case you don’t know much about it, the Month of Thanks trend encourages people to share something they're thankful for each day in November leading up to Thanksgiving. With many studies, including one from the University of Michigan, drawing a connection between frequency of Facebook use and a decline in overall happiness, the Month of Thanks trend stands as a way to promote gratitude and uplift one another.