Dominate the digital space with paid, earned and owned media.
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid and organic listings. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content. Sound daunting? Let us help.
What Clients Are Saying...
You already know that Instagram users are very excited about the mobile app. You probably use it yourself or know many people who do. But you’re a business person, and Instagram doesn’t make business sense. Right? Wrong. Data is beginning to show the opposite. Instagram is now the second most widely used social network in the United States. Your company should consider investing resources into making Instagram a prominent way to connect with consumers.
Most of the businesses we talk to wonder what kind of budget is needed to accomplish an effective influencer marketing campaign. There is no standard answer to this question, and sometimes it takes a few conversations to really hone in on what will work for any particular company. So we wanted to share with our readers a few of the primary questions we ask our clients in order to identify the ideal budget for their campaign.
Internet users see lots of ads, and the more ads they see, the more likely they are to get frustrated by them. Here's a way to circumvent that frustration.
In case you didn't know, Google and Twitter have recently come to a new agreement where Google can access Twitter's API ("the firehose") in order for tweets to appear in Google search results. This used to be the case when Twiter was new, then they broke up. Now they are getting back together.
It’s crucial that you have goals for your content because, as with any business endeavor, you want to make sure your effort is worthwhile and ultimately generating revenue. So let’s talk about what kind of goals you might have for your content and how to make sure those goals are being met.
A campaign to help non-profits extend their online reach and in turn help more people through their good works. Nominate your favorite non-profit!
If you're like us you sometimes find yourself wondering things like "how effective is email marketing in relation to other marketing tactics?" Or "how many people make a purchasing decision after watching an online video advertisement?" You wonder these things because you want to evaluate your tactics and strategies in relation to the bigger picture. You want to make sure your efforts are leading you in the right direction.
Businesses often ask us if they can focus solely on just SEO, or content, or social media and still achieve significant gains in their online reach. Perhaps this is because of limited marketing resources or because they aren’t yet convinced of the value of all three. In any case, our response is usually no. A company cannot achieve significant online reach without fully incorporating all three. Now, the degree to which each needs to be utilized will vary based on the business, but generally speaking, organizations that utilize all three in their marketing will see growth in their reach. Let's discuss why.