We Help Clients Reach More Customers Online
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid search and organic search listings. Compel skeptics with rave reviews. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content.
Sound daunting? Let us help.
What Clients Are Saying...
Perhaps you've heard a little tip about how getting other websites to link to your website will help you show up more often in online search engines. It's not a new theory, but how you go about getting links and what kind of links are helpful has changed over time. There are a number of "link builders" out there with their strategies and tactics. But if you've tried to get links to your site, and haven't succeeded, here are five reasons this is likely the case.
It's easy to get stuck in a short-term online marketing mindset. In the early days people would simply throw a bunch of keywords in white text on white backgrounds to increase their search ranking and call it a day. With social media and content marketing now considered the fancy new trends, some businesses are back to trying shortcuts with a new name. While it may be tempting to cut corners and skip some steps, here are four reasons you should keep your customer's best interest in mind and focus on offering lasting value.
Do you know what your website looks like from a mobile device? If you haven't checked recently (maybe in the last few years), you might assume it's fine. Or if it's not, maybe you think it doesn't matter much. Don't most people check the Internet from a desktop or laptop? Not necessarily. Mobile-friendly web content is more important now than ever before.
While it's easy to get caught up in the last minute shuffle, planning ahead and utilizing an editorial calendar will really help boost your performance. Looking ahead will help you identify events to capitalize on, such as holidays and industry events. You can set aside time to put more effort into particular pieces of content, which will allow for creating more substantial and diverse pieces like ebooks and infographics. Also, you can coordinate between departments for collaborative campaigns.
How often do you buy from someone you don't trust? Probably not often. People rarely, if ever, buy from a company they actively do not trust. And with the amount of competition in the market and the vastness of information available to consumers today, in order to have an ongoing relationship with audiences, brands need to create and maintain trust.
I recently read a question in a LinkedIn group that was intriguing: What is more important in online communities, audience size or engagement of the audience?
While it may sound like a cop-out, I strongly believe that you need both. You need a sizable audience and an engaged audience in order to have effective online marketing. Let's dive deeper into why this is the case.
While most companies realize the importance of engaging with audiences on social media, many of them launch social media profiles and hire social media managers without first implementing public relations policies. Now, if you’ve been following our blog, you might already understand the connection between social media and public relations, but if not, we’ll give you a brief overview.
While the barriers to entry are minimal for engaging audiences on social media, brands sometimes forget that there are mistakes to avoid in order to optimize customer experience. So, as you plan out your social media marketing strategy, be sure to avoid the following errors. Your customers will thank you for it. And so will your bottom line.