Dominate the digital space with paid, earned and owned media.
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid and organic listings. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content. Sound daunting? Let us help.
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Increase revenue through improving your sales cycle. This guide will explain how to implement the right marketing tactics at each stage of the customer journey. Includes a checklist to get started right away.
What Clients Are Saying...
The internet marketing industry is a very fast-paced, ever-changing environment. Marketers can feel out of the loop very quickly if they’re not staying on top of news and relevant case studies. Working at an agency I feel especially pressed to be on the front end of changes so that I can better serve my clients. But when I can’t spend all day reading articles, how do I stay up to date?
You've probably heard the term "crisis communications", where companies take steps to communicate with customers during times of turmoil. This usually means something bad has happened and the company is trying to recover their standing in customers' eyes by trying to explain and make things right. But companies should take action to get in front of problems as well.
As a marketer responsible for all or a portion of your company’s marketing budget, you’re probably very concerned with the rising costs related to online marketing. Your Facebook reach is declining without the use of ad spend. Your audience is demanding more video, which hasn’t been a big part of your marketing media mix to date. So now you need to move funds around to accommodate. But if you’ve been keeping up with our previous articles on marketing budget myths, some of these concerns might be alleviated.
You’re ready to launch a campaign that will shake up your industry and make your customers really take notice. The trouble is, you have a limited budget. How can you still make a big impact and reach new heights with the budget you have? First, let me remind you that while marketing costs are generally increasing across the board, yours don’t have to. There are ways to be savvy about your expenditures and still shake things up.
You probably hear it all the time – we sure do. Everyone is on the Internet and social media, so your brand should be, too. And costs are increasing, mind you, so you better boost that budget of yours to keep up. The budget-conscious marketers and business owners breathe a collective sigh.
Marketers are realizing that rather than producing more and more content, they should be focused on producing quality content consistently. You want to reach your customers at the moment they’re looking for you, or for information that you are able to provide. And how you do this is just as important as doing it. The medium impacts the message. What do I mean by this?
There are a lot of talented business professionals who are experts in their field and have a great network of connections based purely on the quality of their work. However, these same professionals may not know how to communicate that quality online. Perhaps they have a website, maybe a LinkedIn presence, but their actual online activity is minimal to non-existent. Individuals like these are missing out on the huge opportunity that is social media.
You already know that Instagram users are very excited about the mobile app. You probably use it yourself or know many people who do. But you’re a business person, and Instagram doesn’t make business sense. Right? Wrong. Data is beginning to show the opposite. Instagram is now the second most widely used social network in the United States. Your company should consider investing resources into making Instagram a prominent way to connect with consumers.