Comprehensive and Integrated Digital Marketing Solutions for Your Business
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid search and organic search listings. Compel skeptics with rave reviews. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content.
Sound daunting? Let us help.
What Clients Are Saying...
While most companies realize the importance of engaging with audiences on social media, many of them launch social media profiles and hire social media managers without first implementing public relations policies. Now, if you’ve been following our blog, you might already understand the connection between social media and public relations, but if not, we’ll give you a brief overview.
While the barriers to entry are minimal for engaging audiences on social media, brands sometimes forget that there are mistakes to avoid in order to optimize customer experience. So, as you plan out your social media marketing strategy, be sure to avoid the following errors. Your customers will thank you for it. And so will your bottom line.
Inbound links have been an important part of getting found online since the beginning of search engines. Google, founded by academics, determined in the early days that links pointing to a website were like a works cited section of an academic paper.
If Google Analytics isn’t your best friend, mistress, soul mate, [insert favorite affectionate term here], then you’re missing out. It should be. Google Analytics is the best thing to happen to marketers since the Internet began.
As a business person and/or internet marketer, you should check Google Analytics (GA) at least once a week. But, as you truly fall head over heels for it, the real challenge will be closing the browser window to keep your eyes off GA Real Time so you can actually get some work done. Let me explain more why I love GA and how it can be helpful to you, too.
I’ve talked with many businesses who regularly publish press releases only to be left shaking their heads wondering why their stories aren’t picked up by journalists. Their desire to make press releases work for them is understandable. Who wouldn’t want to share a brief snippet of their story through this public relations tool, and have journalists fight over the opportunity to write a clinching story on their behalf that reaches the masses?
On July 24, news spread that Google had just implemented another stealthy algorithm update. Search Engine Land decided on the unofficial and very classy name “Pigeon” to describe the latest change.
So what's it all about?
If you are an executive and you do not have an active online presence, you are missing out on business development opportunities that are easily within reach. Every business executive should actively use social media, and it’s easier than you might think. Perhaps you believe that you don’t have enough time, or that people aren’t interested in what you have to say. Maybe you feel like you don’t know what to say, or that what you have to say won’t really benefit your business. But these are all myths. Let me debunk each of them.
You’ve written your blog post and you’ve shared it on social media. Now you can sit back, relax, and let the web traffic and sales calls roll in, right? No? Not happening? You probably already know that one blog and a corresponding Facebook post won’t be the only thing you need to boost your business. Why not? Because content marketing is like a marathon, not a sprint.