Dominate the digital space with paid, earned and owned media.
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid and organic listings. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content. Sound daunting? Let us help.
What Clients Are Saying...
You probably hear it all the time – we sure do. Everyone is on the Internet and social media, so your brand should be, too. And costs are increasing, mind you, so you better boost that budget of yours to keep up. The budget-conscious marketers and business owners breathe a collective sigh.
Marketers are realizing that rather than producing more and more content, they should be focused on producing quality content consistently. You want to reach your customers at the moment they’re looking for you, or for information that you are able to provide. And how you do this is just as important as doing it. The medium impacts the message. What do I mean by this?
There are a lot of talented business professionals who are experts in their field and have a great network of connections based purely on the quality of their work. However, these same professionals may not know how to communicate that quality online. Perhaps they have a website, maybe a LinkedIn presence, but their actual online activity is minimal to non-existent. Individuals like these are missing out on the huge opportunity that is social media.
You already know that Instagram users are very excited about the mobile app. You probably use it yourself or know many people who do. But you’re a business person, and Instagram doesn’t make business sense. Right? Wrong. Data is beginning to show the opposite. Instagram is now the second most widely used social network in the United States. Your company should consider investing resources into making Instagram a prominent way to connect with consumers.
Most of the businesses we talk to wonder what kind of budget is needed to accomplish an effective influencer marketing campaign. There is no standard answer to this question, and sometimes it takes a few conversations to really hone in on what will work for any particular company. So we wanted to share with our readers a few of the primary questions we ask our clients in order to identify the ideal budget for their campaign.
Internet users see lots of ads, and the more ads they see, the more likely they are to get frustrated by them. Here's a way to circumvent that frustration.
In case you didn't know, Google and Twitter have recently come to a new agreement where Google can access Twitter's API ("the firehose") in order for tweets to appear in Google search results. This used to be the case when Twiter was new, then they broke up. Now they are getting back together.
It’s crucial that you have goals for your content because, as with any business endeavor, you want to make sure your effort is worthwhile and ultimately generating revenue. So let’s talk about what kind of goals you might have for your content and how to make sure those goals are being met.