Comprehensive and Integrated Digital Marketing Solutions for Your Business
How do you gain new customers, retain existing ones, and surpass your competition? By dominating the digital space. Saturate search engine results with paid search and organic search listings. Compel skeptics with rave reviews. Wow prospects with an engaged social fan base. Deepen customer relationships with quality content.
Sound daunting? Let us help.
What Clients Are Saying...
If Google Analytics isn’t your best friend, mistress, soul mate, [insert favorite affectionate term here], then you’re missing out. It should be. Google Analytics is the best thing to happen to marketers since the Internet began.
As a business person and/or internet marketer, you should check Google Analytics (GA) at least once a week. But, as you truly fall head over heels for it, the real challenge will be closing the browser window to keep your eyes off GA Real Time so you can actually get some work done. Let me explain more why I love GA and how it can be helpful to you, too.
I’ve talked with many businesses who regularly publish press releases only to be left shaking their heads wondering why their stories aren’t picked up by journalists. Their desire to make press releases work for them is understandable. Who wouldn’t want to share a brief snippet of their story through this public relations tool, and have journalists fight over the opportunity to write a clinching story on their behalf that reaches the masses?
On July 24, news spread that Google had just implemented another stealthy algorithm update. Search Engine Land decided on the unofficial and very classy name “Pigeon” to describe the latest change.
So what's it all about?
If you are an executive and you do not have an active online presence, you are missing out on business development opportunities that are easily within reach. Every business executive should actively use social media, and it’s easier than you might think. Perhaps you believe that you don’t have enough time, or that people aren’t interested in what you have to say. Maybe you feel like you don’t know what to say, or that what you have to say won’t really benefit your business. But these are all myths. Let me debunk each of them.
You’ve written your blog post and you’ve shared it on social media. Now you can sit back, relax, and let the web traffic and sales calls roll in, right? No? Not happening? You probably already know that one blog and a corresponding Facebook post won’t be the only thing you need to boost your business. Why not? Because content marketing is like a marathon, not a sprint.
Do a quick search on your favorite search engine for a question related to your brand and you’ll quickly see competition fighting for the same search terms. If you’re having trouble ranking on the first page for terms that are important to you, and you already know about search engine optimization (SEO) and content marketing, you’re probably scratching your head wondering how your business can get heard above the noise.
You learned about it in school, your sales department continues to speak of its importance, but it’s dead. The sales funnel as we’ve known it with its one-way linear structure is finished. Customers today are an ongoing target. They are constantly being pushed and pulled in different directions with other brands competing for their time. Perhaps they made a purchase from you once, but future purchases are far from guaranteed.
There is a raging debate (well, maybe not raging, but an emphatic debate) over whether certain aspects or all of digital marketing should be handled in-house or if it should be outsourced. Major thought leaders of all types have weighed in both for and against outsourcing things like social media management, content marketing, SEO and PPC. The reality is that there are reasons for both approaches and every business needs to make the decision that has the best return on investment for them.
Photo Credit: Elizabeth Boocks