Content Calendar Template
By the way, here's some more content you might enjoy.
If you’re a business owner or marketing director you know the challenges first hand to growing your business. You need access to potential customers and then you need to provide them with relevant information to help them make their purchasing decisions. What is the best way to go about this?
Sometimes it’s hard to imagine content marketing used in full force. What I mean by that is seeing how content marketing is an integral part of a company’s DNA, not just something slapped on the side of their overall marketing efforts. But to see remarkable results from content, integrating it deeply in the company’s DNA is essential. All stakeholders need to get on board and people from many different parts of the company should contribute to its production. That can be hard to do, to be sure. But it’s possible. Here are three examples of companies doing it well.
As a business person and marketer you have many options for promoting your company. You can go the traditional route through direct mail, billboards, printed advertisements, hiring sales people and cold calling, etc. But unless you have a sizeable budget, these options might be out of reach. And if you do have budget, you might be wondering whether these options are the best use of your funds as you try to grow your business.
Most marketers know that they need a compelling message to win over audiences. And they probably have a general idea of who their target audience is. But many marketers we speak with are not familiar with buyer personas, or how essential they are to their marketing efforts.
Let’s assume you have a website, or are about to launch a website, and want to make sure your website is working most optimally to convert customers. Whether you’re generating leads for sales teams, or processing payments online (e-commerce), your website is a crucial part of the sales process. But how do you make sure your website is delivering the best results? That’s where conversation rate optimization (CRO) comes in.
Social media management can seem daunting to some, frustrating to many, and thrilling to others. We’ve seen a lot of businesses either take a very long time to set up a social media presence because of red tape and uncertainty about strategy, or they open an account on every social network but fail to follow through.
It’s crucial that you have goals for your content because, as with any business endeavor, you want to make sure your effort is worthwhile and ultimately generating revenue. So let’s talk about what kind of goals you might have for your content and how to make sure those goals are being met.
If you're like us you sometimes find yourself wondering things like "how effective is email marketing in relation to other marketing tactics?" Or "how many people make a purchasing decision after watching an online video advertisement?" You wonder these things because you want to evaluate your tactics and strategies in relation to the bigger picture. You want to make sure your efforts are leading you in the right direction.
Businesses often ask us if they can focus solely on just SEO, or content, or social media and still achieve significant gains in their online reach. Perhaps this is because of limited marketing resources or because they aren’t yet convinced of the value of all three. In any case, our response is usually no. A company cannot achieve significant online reach without fully incorporating all three. Now, the degree to which each needs to be utilized will vary based on the business, but generally speaking, organizations that utilize all three in their marketing will see growth in their reach. Let's discuss why.
Google Contributor is experimenting with allowing readers to pay websites to avoid ads. For example, if there is a website you regularly visit, you would be able to pay to not see any ads on that website. Both Google and the website of choice would receive the money you pay.