define your audience
We help customers identify their ideal target audience or buyer personas. Through research, interviews, surveys and analysis, we'll document buyer personas to ensure all content is on track.
Once target audiences are identified, we ensure we understand our customer's goals. When goals are identified we craft a strategy and storylines to deliver compelling content, attract customers and achieve client goals.
develop an editorial calendar
Once personas, storylines and goals are in place, we'll flesh out the editorial calendar. Clients can see what content is planned, how it will be distributed, what campaigns and goals the content applies to.
We hold regular meetings with our clients to make sure they know how their content is performing. We adjust strategy and content development based on outcomes to deliver optimal results. Ask us for sample reports to see what we mean.