Content Marketing

Content marketing is how you creatively tell the story of your brand with the intent of drawing in the consumer. Every piece of content should focus on lead or demand generation. We'll help you produce the most effective content for the digital space.


Email

Email has immense power for prospect conversion and customer retention. If you think you're leaving money on the table by not fully utilizing this content marketing tool, let us help.

We'll help you identify the best use of email for your market. We can set up new distribution tools depending on your needs. And we can provide ongoing content to drive sales. Contact us for a consultation.

Blog

Blogging is a great way to keep your market in the loop. But providing timely, entertaining information on a consistent basis can be challenging and time consuming for your team.

Spyglass Digital will work with your team to develop an Editorial Calendar, and our writers will produce content that speaks for your brand. We're sure that our creativity will wow you and your readers, all while providing fodder for your social platforms as well.

E-book

Not all E-books are created equal. There are many uses of an E-book but the last thing you want to do is slap some content together, publish it in a PDF, and call it a day.

Let us strategically look at content you already have and content that should be produced in order to speak to your market.

E-books can be handy tools and we'll walk you through the best ways to use them.

Microsite

Do you need a separate website from your main brand site? Or maybe you need a subsection of your site dedicated to a specific subject? Customers can bookmark this page to check in regularly for more information.

Perhaps you post weekly articles on changes in the industry or how-to tips to educate your client base. We can help you consider your options, then develop and launch the microsite along with producing ongoing content.

 

Photo Credit: Jeroen Bennink