Your Guide to Effective Email Marketing
Once you finish that, here's some more content you might enjoy.
Many a person has predicted the extinction of email marketing. It’s true that email marketing can be used poorly and has gotten a bad rap as a result. But email continues to perform as one of the most effective tools in a marketer’s toolbox. One just needs to use it wisely. Here are five reasons why email marketing should be a primary tactic you include in your digital marketing strategy.
Marketers are realizing that rather than producing more and more content, they should be focused on producing quality content consistently. You want to reach your customers at the moment they’re looking for you, or for information that you are able to provide. And how you do this is just as important as doing it. The medium impacts the message. What do I mean by this?
If you're like us you sometimes find yourself wondering things like "how effective is email marketing in relation to other marketing tactics?" Or "how many people make a purchasing decision after watching an online video advertisement?" You wonder these things because you want to evaluate your tactics and strategies in relation to the bigger picture. You want to make sure your efforts are leading you in the right direction.
Video can't and shouldn't be ignored. It can be a powerful tool to reach people and can be an online marketer’s BFF if she/he isn't intimidated by it.
For YouTube alone, there are more than 1 billion unique users each month, over 6 billion hours of video watched each month, 100 hours of video uploaded every minute, and it reaches more U.S. adults ages 18 to 34 than any cable network.
While it's easy to get caught up in the last minute shuffle, planning ahead and utilizing an editorial calendar will really help boost your performance. Looking ahead will help you identify events to capitalize on, such as holidays and industry events. You can set aside time to put more effort into particular pieces of content, which will allow for creating more substantial and diverse pieces like ebooks and infographics. Also, you can coordinate between departments for collaborative campaigns.