Public Relations and Influencer Marketing
Are press releases not getting you anywhere these days? Are journalists not picking up your stories? It may be because public relations is taking a new form in the digital space, and it's called Influencer Marketing. With blogs influencing 31 percent of Internet users' purchasing decisions, brands need to adjust their practices if they want online exposure.
Identify the Right Influencers
Relationships with journalists are still invaluable, but reporters likely aren't interested in press releases about a new hire in your operations department. Also, perhaps your brand should expand its field of vision to include bloggers or other "non-traditional" journalists. These are people who have developed massive online followings by consistently delivering great content.
But how do you find the right individuals, people who can put your brand in front of the right audience and draw positive attention that adds to your bottom line?
Spyglass Digital uses influencer-finding software that helps us sort through the chaos online to find individuals who have the ears of your prospective customers. We also utilize our existing relationships to promote your brand in the places that matter most.
Stand Out From the Crowd
Influencers are contacted regularly by a lot of people and brands because they all want an influencer to promote their company and interests. So how do you stand out from the crowd?
Spyglass Digital is an expert in strategically developing relationships with influencers on behalf of your brand. We do this by being courteous, treating influencers as the talented individuals they are, and hand delivering awesome content for them to utilize.
A Match Made in Heaven
Influencers are just that for a reason. They regularly provide great information to their audience, thereby impacting people’s perspectives and choices. As a result, they are always on the look out for new content to share with their audiences in order to continue expanding their own sphere of influence.
We help our clients by creating that great content on behalf of their brand and working with key influencers to get it out there in front of customers. By making an influencer's job a little bit easier, we can help your brand increase its exposure.
Are you an influencer looking to connect with brands? Register in our influencer directory.
Photo Credit: Holmes Palacios Jr.