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Social media is key to your marketing plan, even as a B2B. But don’t take our word for it. 84.2 percent of US B2B marketers say they use the tactic to acquire customers. That puts it ahead of content marketing, search engine optimization (SEO) and word-of-mouth.
If you’re a business owner or marketing director you know the challenges first hand to growing your business. You need access to potential customers and then you need to provide them with relevant information to help them make their purchasing decisions. What is the best way to go about this?
Sometimes it’s hard to imagine content marketing used in full force. What I mean by that is seeing how content marketing is an integral part of a company’s DNA, not just something slapped on the side of their overall marketing efforts. But to see remarkable results from content, integrating it deeply in the company’s DNA is essential. All stakeholders need to get on board and people from many different parts of the company should contribute to its production. That can be hard to do, to be sure. But it’s possible. Here are three examples of companies doing it well.
As a business person and marketer you have many options for promoting your company. You can go the traditional route through direct mail, billboards, printed advertisements, hiring sales people and cold calling, etc. But unless you have a sizeable budget, these options might be out of reach. And if you do have budget, you might be wondering whether these options are the best use of your funds as you try to grow your business.
Most marketers know that they need a compelling message to win over audiences. And they probably have a general idea of who their target audience is. But many marketers we speak with are not familiar with buyer personas, or how essential they are to their marketing efforts.
Taking a look at the top website design trends of 2015, you might think that a business built on lead generation has no chance of developing a website that is both trendy and effectively drives new business leads.In an article by 99Designs highlighting the top web design trends of 2015, the top examples are a lead generation nightmare: homepages that are so creative you aren’t immediately sure what they’re communicating.
Many a person has predicted the extinction of email marketing. It’s true that email marketing can be used poorly and has gotten a bad rap as a result. But email continues to perform as one of the most effective tools in a marketer’s toolbox. One just needs to use it wisely. Here are five reasons why email marketing should be a primary tactic you include in your digital marketing strategy.
Social influence marketing can take many different forms, but there are two primary tactics taken by most brands that pursue it. Quantity of influencers: get as many relatively influential people talking about your brand/campaign as possible for at least a brief period of time. Quality of influencers: get the most influential person you can to talk about your brand/campaign for as long as you can.
Online communities are everywhere. From social media networks (Facebook, Twitter, LinkedIn, etc.), to Q&A sites like Quora and interest-specific resources like BabyCenter.com, people are engaging with other like-minded individuals online. They’re asking questions and receiving answers. Why is this important for businesses and marketers? Because these interactions are shaping purchasing decisions of target audiences. In this article, we’ll discuss why a brand would develop their own online community and how they can maintain it.
Let’s assume you have a website, or are about to launch a website, and want to make sure your website is working most optimally to convert customers. Whether you’re generating leads for sales teams, or processing payments online (e-commerce), your website is a crucial part of the sales process. But how do you make sure your website is delivering the best results? That’s where conversation rate optimization (CRO) comes in.